All living things are not invented but discovered. From there, applications are tested, products are developed and business are born. This is the story of the discovery of a wild fruit and its commercial development from a regional kitchen staple to a world renowned delicacy affordable to most of us. The story spans for the most part the entirety of the 20th century and coincides with the development of the Los Angeles basin into the commercial hub for the fruits development to what we know today as the dominant Hass Avocado. This book follows the tradition of big history on foods, like the writings of Mark Kurlansky (Cod, Salt) and Tom Mueller (Extra Virginity). Detailed and well researched, fans of the genre will enjoy it.