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Behavioral finance. Mary Clements Evans does a great job of showing the different type of money personalities and how to work with them and what is there to like about them and worry about them. There is also information about the stages of coming to grip to reality with finances when unexpected things happen.

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There are many books out there about financial investments, but none that I am aware of that discuss the emotional investment that needs to be made for a venture's success. This book will change that.

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