3 stars

Review limited to Goodreads

While Sticky Branding wasn't a horrible book, I didn't find its concepts to be all that original compared to other marketing/business books on the market. I am not sure if I am reading too many business books, been in the market too long or what, but the concepts described in the book felt like another version of methods described in other "break out" books. I don't see it as one of my top recommend books nor one that was truly memorable.

Reviewed for publisher via Netgalley.

Book was reviewed on my blog a very long time ago. I have migrated blog since then and it is somewhere in archives or completely lost in the ether. (Sad times)