I was excited to pick up this book as it was a book marketed to entrepreneurs and small businesses. It is obvious that the author has lots of experience and is passionate about sharing it. What stood out the most for me were the seven potholes. It is a relatively quick read and engaging book. Would have preferred more small business examples but did find the ones included very thoughtfully put together.

The narrator was not for me. He was seemed a bit over the top.

Thank you to #NetGalley and #GreenleafAudio for the opportunity to share my thoughts on the story.

Happy Reading!

This audiobook, Brand ON!, was deeply off-putting, thanks to its over-the-top narration and the author’s ego-driven tone. Put those two together and it was a major eye-roll.

The content is shockingly light, and while the introduction proudly boasts that it wasn’t written by AI, I couldn’t help thinking a tool like ChatGPT might have delivered better results. With thoughtful prompting, AI could easily prioritize empathy, professionalism and relatable examples (unlike the misalignment case study about “serving fish at a chicken restaurant”).

As a marketer with 25+ years of experience, I found zero actionable insights here. Save your time—I’d never recommend this to clients.

Marketing and branding can sometimes have a mysterious intangible air about it. This authors draws back the curtain and takes you behind the scenes to show and explain how to strengthen your company with a consistent brand. It’s an easy and refreshing read with lots of stories and anecdotes to help understand the fundamental concepts. It doesn’t feel like your typical stale business book.