This book is brilliant in it's take of "non-obvious" answers to things.

Really accessible and engaging. Well worth the time to read to expand your way of thinking!

I've been reading these reports every year for a while. Again, the closing and ending sections duplicate previous books. He seems to be having trouble knowing what to do when a trend he noticed in the past hasn't been replaced.
At the same time, Bhargava doesn't seem adept at picking up on bigger cultural movements and themes outside of his social orbit. Say, survivalism. Apocalyptic stuff is all over the place. Whether it's people on the far left building sustainable homes and urban farms, or people on the far right building armed bug-out shelters, people are fearful of society breaking down. I'm not pointing this out as if I discovered it; cultural critics have been writing about it. Since Bhargava is writing largely for an audience of marketing people, and like all things in our capitalist cesspool, survivalism has products to sell, it seems like he'd expound upon it.