There was much to enjoy here, but I found I couldn't connect with it. I'd read more from this author in the future though.

This was an extremely engrossing book - all about the commodification of feminism. About how the marketplace has taken it and used it as a selling point.

But when feminism is used to sell products (think those Dove ads) -

"There's a very fine line between celebrating feminism and co-opting it."

That's not to say that some of these feminist ideas haven't helped some people by getting more mainstream and helping people think about these issues as well as having an impact on individual people. But -

"…feminism is fundamentally about resetting the balance of power. And it makes people who hold that power uncomfortable."

And we've got to be careful.

"Marketplace feminism tells us to take what we can get. It tells us that we should be happy with what we've got. Because we still don't have enough power to ensure that what we've got won't be taken away if we push for too much more. That's not feminism. That's Stockholm syndrome."

Overall, completely worth reading.

This will most likely rub some the wrong way, both those who love to demonize feminism and those who feel co-opting it will lead to them to profit. Zeisler's book fraught with challenge, which is one of the foundations of feminism. In a culture that has turned 'feminism' into a dirty word--the cast of The Handmaiden's Tale literally refused to call the story feminist for fear of losing market value--Zeisler's work is a sobering re-calibration.