A very useful read for anyone interested in becoming an entrepreneur.
Packed with first-hand information and good advice.
Highly recommended.

I enjoyed this book and put it on my holiday gift list for Forbes.com:

For The Entrepreneur

The Purpose Is Profit: The Truth about Starting and Building Your Own Business by Ed “Skip” McLaughlin is a great overview on how to plan, launch and grow a business, including examples from McLaughlin’s own launch and then exit. I particularly liked his tips on pre-selling before your launch, as well as ideas on how to identify your “distinctive competence” – the area of business you should be in.