Just offering a quick review of several new and forthcoming business related titles from a variety of publishers: [online post contains comments about 5 titles, including this one]

The one with the most fun title is IF YOU’RE IN A DOGFIGHT, BECOME A CAT by Leonard Sherman (Columbia UP) which, as the subtitle explains, is about "Strategies for Long-Term Growth." Several case studies of successful businesses like Apple, Fed Ex and Starbucks provide a solid introduction to competitive business theory and the importance of ongoing innovation and product differentiation. An experienced management consultant, venture capitalist, and marketing professor, Sherman explains standard business models (like BCG's growth matrix, Marketing Mix of 4 P's, and Blue Ocean Strategy) while extolling the value of failure as a great teacher.