Fairly quick read. It has lots of useful information packed in! And I love the maneki neko on the cover!!

Cat Rambo is an author I've followed for her science fiction and fantasy writing for years. She's written a no-nonsense guide to both getting started and fine tuning your online presence. There is no fluff. There is no BS. I really appreciate that she tells it how it is. Some of the advice may become dated sooner than others as she talks about specific technologies and software, however overall I think this title will age well.

What is the best part about this book? The notes I scribbled while reading tell it all: <em>backup, backup, backup!!! &hearts;</em>

Seriously. What I also like, especially in our new reality is that she asks you to stop and think how much time you <em>want</em> to put into your web presence, how separated you want to keep it from you (and your privacy). Additionally, the reminder that while this is an investment of <em>your time</em> into <em>your "brand"</em>, which could improve/influence <em>your sales</em>, don't get carried away. There's a fine line between productivity and procrastination. Do not allow this to get into the way of what you really need to do, in her case write, in the case of myself and most of my clients: design/make/craft.

I highly recommend this title for those looking to craft a meaningful online presence without the mess of pointless glitter.