Talk Normal

Stop the Business Speak, Jargon and Waffle

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Pub Date Oct 28 2011 | Archive Date Sep 01 2012

Description

Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The Office" and the comic strip "Dilbert," Talk Normal addresses the ineffectiveness of corporate jargon and business communication. Tim Phillips covers everything from the advent of the nine-syllable word "operationalizational" to indecipherable press releases, to the fluff people put in their resumes.

Despite being based on the author's experience in a British environment, readers from any culture can easily draw parallels to their own workplace. Phillips discusses universal problems such as the inability to make a point, evasiveness and talking a lot of hot air.

In the same entertaining, satirical manner as his increasingly popular blog of the same name, Phillips takes a candid look at how ineffective business language has become. Full of excruciating examples of how not to write or speak, Talk Normal helps readers improve their communication at work while navigating the nightmare of management-speak.

Tim Phillips has been a journalist for 20 years. He has written for publications such as The Wall Street Journal Europe and The Sunday Times. He writes the popular blog "Talk Normal" in an effort to combat the poor communication and corporate jargon in the workplace. He is the author of Knockoff and Fit to Bust and co-author of Scoring Points, all published by Kogan Page.

Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes...


Advance Praise

"..in the business world...It's great fun, but it also makes the crucial point that jargon makes it harder to understand what you're going on about." -The Observer

"..in the business world...It's great fun, but it also makes the crucial point that jargon makes it harder to understand what you're going on about." -The Observer


Available Editions

EDITION Paperback
ISBN 9780749463649
PRICE $19.95 (USD)
PAGES 192