Living Up to a Legend

My Adventures with Billy Bishop's Ghost

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Pub Date Mar 21 2017 | Archive Date Jan 31 2017
Dundurn | Dundurn Press

Description

Diana Bishop recounts growing up in the shadow of her famous grandfather, Canadian First World War flying ace Billy Bishop.

As a child, Diana Bishop showed up one day at school with a brown paper bag. Inside was a large breastplate of some of the most precious war medals on the planet, including the Victoria Cross. They belonged to Canada’s most celebrated First World War pilot, Billy Bishop, and until her family donated them to the Canadian War Museum, they had been kept in her father’s underwear drawer. That day at school was the first time Diana realized she was not growing up in an ordinary family.

Now, after more than two decades in Canadian media, Diana Bishop looks back on her grandfather’s legacy and its profound influence over her life, and also her father’s — the only son of Billy Bishop, who had so much to live up to. Living Up to a Legend is a unique memoir that covers Billy Bishop’s legacy through the eyes of one of the people who it affected the most.
Diana Bishop recounts growing up in the shadow of her famous grandfather, Canadian First World War flying ace Billy Bishop.

As a child, Diana Bishop showed up one day at school with a brown paper bag...

A Note From the Publisher

Diana Bishop has spent twenty years as a TV news correspondent and independent film producer for CBC, CTV, Global Television, and NBC News, telling stories of some of the biggest newsmakers of the day. In 2002, she co-produced a documentary about her famous grandfather entitled A Hero To Me. Diana now runs a communications and personal branding business called The Success Story Program. She lives in Collingwood, Ontario.

Diana Bishop has spent twenty years as a TV news correspondent and independent film producer for CBC, CTV, Global Television, and NBC News, telling stories of some of the biggest newsmakers of the...


Marketing Plan

ADVERTISING
Consumer ads: Canada's History, Literary Review of Canada, Esprit de Corps, Ontario Historical Society Bulletin,
Library wholesaler ads: Library Services Centre, Whitehots
Online ads: 49th Shelf, Open Book Canada's History Reading Den

MARKETING MATERIALS
Postcards

EVENTS
Festival pitches
Event promotion: posters, e-cards
Trade shows, school and library conferences
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Guest blog post on dundurn.com
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
Key Influencer mailing
Niche marketing to associations and interest groups

Book hashtag: #BillyBishopBio

ADVERTISING
Consumer ads: Canada's History, Literary Review of Canada, Esprit de Corps, Ontario Historical Society Bulletin,
Library wholesaler ads: Library Services Centre, Whitehots
Online ads: 49th...


Available Editions

EDITION Other Format
ISBN 9781459737709
PRICE $24.99 (USD)
PAGES 240

Average rating from 5 members