Leadership in Focus
Bringing Out Your Best on Camera
by Vern Oakley
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Pub Date Apr 04 2017 | Archive Date Apr 21 2017
Greenleaf Book Group | Greenleaf Book Group Press
Description
And . . . Action!
If a message feels important enough for video, it’s likely because you want to move the audience to action—potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization.
Your video can help you inspire your tribe—the people you want to influence—to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you.
Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy.
Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it’s not just what you say on camera that’s important—it’s how you say it. Whether a CEO, middle manager, or budding entrepreneur making YouTube videos to influence their tribe, this book will help them rally others around a message.
If a message feels important enough for video, it’s likely because you want to move the audience to action—potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization.
Your video can help you inspire your tribe—the people you want to influence—to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you.
Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy.
Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it’s not just what you say on camera that’s important—it’s how you say it. Whether a CEO, middle manager, or budding entrepreneur making YouTube videos to influence their tribe, this book will help them rally others around a message.
Advance Praise
"Every business major takes a writing course, but that's not our future. Instead, everyone with something to say is going to need to say it on camera. And Vern Oakley's crash course is a great place to start." - Seth Godin, Author of Unleashing the Ideavirus
"In today's environment, if you don't know how to communicate authentically on camera, your brand, reputation and impact will suffer. Vern Oakley is the perfect guide to bring film mastery to change makers, leaders and entrepreneurs." - Pamela Slim, author of Body of Work: Finding the Thread That Ties Your Story Together
"It's easy to feel phony and powerless when the red light goes on. Vern Oakley's book "Leadership in Focus" translates the art and science of authenticity and helps the reader understand how to maintain that connection when the camera starts to roll - a compelling, readable and actionable book." - Amy Cuddy, Author, Presence; Associate Professor, Harvard Business School
"Vern Oakley is right - video is a great tool for moving people to action. In today's 24-7 media culture, leaders need to know how to be convincing and authentic on camera. His timely approach will make effective performers out of even the most reluctant and camera-shy among us." - Marshall Goldsmith, executive coach, business educator and New York Times-bestselling author, ranked the number one leadership thinker in the world by Thinkers50
"In today's environment, if you don't know how to communicate authentically on camera, your brand, reputation and impact will suffer. Vern Oakley is the perfect guide to bring film mastery to change makers, leaders and entrepreneurs." - Pamela Slim, author of Body of Work: Finding the Thread That Ties Your Story Together
"It's easy to feel phony and powerless when the red light goes on. Vern Oakley's book "Leadership in Focus" translates the art and science of authenticity and helps the reader understand how to maintain that connection when the camera starts to roll - a compelling, readable and actionable book." - Amy Cuddy, Author, Presence; Associate Professor, Harvard Business School
"Vern Oakley is right - video is a great tool for moving people to action. In today's 24-7 media culture, leaders need to know how to be convincing and authentic on camera. His timely approach will make effective performers out of even the most reluctant and camera-shy among us." - Marshall Goldsmith, executive coach, business educator and New York Times-bestselling author, ranked the number one leadership thinker in the world by Thinkers50
Marketing Plan
National trade marketing and sales campaign
Online marketing campaign including trade advertising and advance giveaways on Goodreads and 800-CEO-READ
National trade marketing and sales campaign
Online marketing campaign including trade advertising and advance giveaways on Goodreads and 800-CEO-READ
Available Editions
| EDITION | Other Format |
| ISBN | 9781626342408 |
| PRICE | $24.95 (USD) |
| PAGES | 264 |
