The Reducetarian Solution

"The Reducetarian Solution reveals a practical way to address the moral case for animal rights, sparing farm animals from suffering, and preserving the environment from destruction." —Noam Chomsky, Author of Profit Over People: Neoliberalism & Global Order

“This book offers us a path towards a more ecological, sustainable, humane, and compassionate world while improving our own health and well-being." —Deepak Chopra, author of Quantum Healing

“Moderation in everything means being a reducetarian in practice. By eating less meat, you’ll be doing your body, your planet, and your kids’ future a favor. And you’ll be proving once again that small steps can take us long distances." —Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

“Trying to be perfect can be paralyzing. But we have a natural capacity for goodness, and the insight behind the reducetarian movement is that being just a little bit better—or even less terrible—can do wonders in lessening the suffering of helpless creatures." —Paul Bloom, Author of Just Babies: The Origins of Good and Evil

“The Reducetarian movement has the power to make us all — “all” meaning ourselves, our children, and millions and millions of suffering animals — happier and healthier.” —Susan Cain, co-founder of Quiet Revolution and New York Times-bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking

“People will aggressively defend their choice of food because nothing speaks more strongly to peoples identity. The power of this book and the reduction principle is that it recognizes this and reinforces the positive social values of food by challenging the waste of thoughtless, meaningless overconsumption.” —George Marshall, founder of Climate Outreach Information Network author of Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change

"The Reducetarian Solution reminds us that there's a lot of deliciousness to be found outside the animal kingdom. If we can each eat just a little less meat than we do now, we can contribute to a tangible, positive change." —Dan Pashman, host of The Sporkful food podcast and Cooking Channel's You're Eating It Wrong

“Every thinking person is worried about the state of the planet, but many of us feel paralyzed by the scale of the problem, unable to take constructive action and troubled by the idea of total relinquishment of our way of life. Reducetarianism reminds us that progress is achieved incrementally.  The very idea empowers everyone to participate in saving the world.” —Andrew Solomon, Author of Far From the Tree: Parents, Children, and the Search for Identity