Cave Carson Has a Cybernetic Eye Vol. 1: Going Underground
by Gerard Way; Jon Rivera
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Pub Date Jul 04 2017 | Archive Date Jul 04 2017
DC Entertainment | DC Comics
Description
DC’s classic Silver Age hero is revived in CAVE CARSON HAS A CYBERNETIC EYE VOL. 1: GOING UNDERGROUND, the first chapter of a trailblazing new saga from artist Michael Avon Oeming (Powers) and writers Jonathan Rivera and My Chemical Romance’s Gerard Way, the visionary founder of DC’s Young Animal imprint!
Cave Carson was once the world’s greatest underground adventurer—but that was a long time ago. When he settled down with his wife, Eileen, to raise their daughter, Chloe, he traded the controls of his vehicle, the Mighty Mole Mark 1, for a desk and keyboard. Since then, Cave has led a quiet life—even with the constant distraction of his otherworldly cybernetic eye.
But when a sudden illness claims Eileen’s life, Cave’s tranquil existence is shattered—and he and Chloe soon find themselves hurtling down a terrifying tunnel of danger, discovery, mayhem and madness.
At the bottom of that tunnel lie secrets buried for decades—secrets that hold the key to thwarting a conspiracy that threatens to consume the surface and subterranean worlds alike. But will Cave and his intrepid team of super-spelunkers be able to overcome this new generation of evil—or is there less to this hero than meets the eye? Collects issues #1-6.
Cave Carson was once the world’s greatest underground adventurer—but that was a long time ago. When he settled down with his wife, Eileen, to raise their daughter, Chloe, he traded the controls of his vehicle, the Mighty Mole Mark 1, for a desk and keyboard. Since then, Cave has led a quiet life—even with the constant distraction of his otherworldly cybernetic eye.
But when a sudden illness claims Eileen’s life, Cave’s tranquil existence is shattered—and he and Chloe soon find themselves hurtling down a terrifying tunnel of danger, discovery, mayhem and madness.
At the bottom of that tunnel lie secrets buried for decades—secrets that hold the key to thwarting a conspiracy that threatens to consume the surface and subterranean worlds alike. But will Cave and his intrepid team of super-spelunkers be able to overcome this new generation of evil—or is there less to this hero than meets the eye? Collects issues #1-6.
Marketing Plan
- National Media Campaign including National Public Radio and national print features and review coverage.
- Extensive online support including EW, USA Today, PopMatters, Ain't It Cool News, IGN, CBR, Comic Vine, Newsarama and various comic book blogs and pop culture sites.
- Press coverage in music news outlets, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
- National advertising: Goodreads in-book advertising, Comic Book Resources, IGN, Newsarama, College Humor, Hero Complex, latimes.com, The Onion
- Digital ARC available February 2017
- Trade advertising includes Shelf Awareness and Booklist
- Email blasts sent to libraries, retailers and media
- Ingram and Baker & Taylor advertising
- Advertising on music websites, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
- Cross-promotion on music streaming sites such as Spotify, Apple Music and Pandora
- Promotion on dccomics.com; goodreads.com
- Goodreads giveaway
- Promotion through DC Comics social media (Facebook, Twitter, blogs)
- Support at trade book and comic shows
- Promotional graphic novels poster and bookmarks
- Promotional ashcan comics distributed at San Diego Comic-Con, New York Comic Con and Wondercon
- Promotional co-op allowance
- In-store co-op advertising
- In-book advertising on DC Comics/Vertigo periodicals
Available Editions
EDITION | Other Format |
ISBN | 9781401270827 |
PRICE | $16.99 (USD) |
PAGES | 176 |
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