Shade the Changing Girl Vol. 1: Earth Girl Made Easy

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Pub Date Jul 18 2017 | Archive Date Jul 18 2017

Description

A Young Adult Library Services Association Great Graphic Novels for Teens 2018 selection

From writer Cecil Castellucci and artist Marley Zarcone, SHADE, THE CHANGING GIRL VOL. 1: EARTH GIRL MADE EASY—a bold new reimagining of one of comics’ maddest and most memorable characters and part of the DC’s Young Animal imprint led by rock-star Gerard Way.
 
Loma Shade may be from another planet, but she’s still like every other twentysomething who feels that their life is going nowhere fast. Bored out of her mind, her solution is to drop out of school, dump her boyfriend and leave her homeworld of Meta behind—courtesy of the infamous “madness coat” of renegade poet Rac Shade, which is not so much a garment as it is a multidimensional gateway.
 
After stealing the coat and astrally projecting herself across space, Loma ends up in the body of Megan Boyer, an Earth girl who seems to have it all: youth, beauty and a conveniently damaged brain. Following her “miraculous” recovery, however, Loma finds there’s just one problem with being Megan: Everyone hates her. She was a bully who terrorized her enemies and her friends alike, and now Loma’s stuck with the consequences.
 
To make matters worse, back on Meta there are dark forces that want Rac’s dangerously valuable coat for their own nefarious purposes, and they’re closing in on Loma’s vulnerable physical body. At the same time, the primal madness that the coat channels is slowly, irresistibly eroding Loma’s equally vulnerable soul.
 
With two new lives to live, can this Changing Girl survive either one without losing her mind?
 
Find out in SHADE, THE CHANGING GIRL VOL. 1: EARTH GIRL MADE EASY. Collects issues #1-6.
A Young Adult Library Services Association Great Graphic Novels for Teens 2018 selection

From writer Cecil Castellucci and artist Marley Zarcone, SHADE, THE CHANGING GIRL VOL. 1: EARTH GIRL MADE...

Marketing Plan


  • National Media Campaign including National Public Radio and national print features and review coverage.
  • Extensive online support including EW, USA TODAY, PopMatters, Ain't It Cool News, IGN, CBR, Comic Vine, Newsarama, and various comic book blogs and pop culture sites.
  • Press coverage in music news outlets, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
  • National advertising: Goodreads in-book advertising, Comic Book Resources, IGN, Newsarama, College Humor, Hero Complex, latimes.com, The Onion
  • Digital ARC available February 2017
  • Trade advertising includes Shelf Awareness and Booklist
  • Email blasts sent to libraries, retailers and media
  • Ingram and Baker & Taylor advertising
  • Advertising on music websites, including Rolling Stone, Spin, Sterogum, Pitchfork and Billboard
  • Cross-promotion on music streaming sites such as Spotify, Apple Music and Pandora
  • Promotion on dccomics.com; goodreads.com
  • Goodreads giveaway
  • Promotion through DC Comics social media (Facebook, Twitter, blogs)
  • Support at trade book and comic shows
  • Promotional graphic novels poster and bookmarks
  • Promotional ashcan comics distributed at San Diego Comic-Con, New York Comic Con and Wondercon
  • Promotional co-op allowance
  • In-store co-op advertising
  • In-book advertising on DC Comics/Vertigo periodicals


  • National Media Campaign including National Public Radio and national print features and review coverage.
  • Extensive online support including EW, USA TODAY, PopMatters, Ain't It Cool News, IGN, CBR...

Available Editions

EDITION Other Format
ISBN 9781401270995
PRICE $16.99 (USD)
PAGES 144

Average rating from 51 members


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