Skinheads, Fur Traders, and DJs
An Adventure Through the 1970s
by Kim Clarke Champniss
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Pub Date Oct 03 2017 | Archive Date Aug 31 2017
Dundurn | Dundurn Press
Description
A Note From the Publisher
Marketing Plan
ADVERTISING
Consumer Ads: Geist, Canadian Musician
Library wholesaler ads: Library Services Centre, Whitehots
Trade ads: Publishers Weekly, Quill & Quire
Online ads: 49th Shelf, Open Book, cbc.ca, Facebook, Instagram
MARKETING MATERIALS
Chapbook
EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging
PUBLICITY
Targeted media and blogger review mailings
MERCHANDISING
Shelf Talkers
Book hashtag: #SkinheadsFurTradersDJs
Author Twitter: @themightykcc
Available Editions
EDITION | Other Format |
ISBN | 9781459739239 |
PRICE | $23.99 (USD) |
PAGES | 200 |