You Don't Own Me
How Mattel v. MGA Entertainment Exposed Barbie's Dark Side
by Orly Lobel
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Pub Date Nov 14 2017 | Archive Date Oct 31 2017
Description
Advance Praise
“Orly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading.” - Tal Ben-Shahar, author of Happier
“Lobel’s gripping You Don’t Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that’s sure to inspire a heated debate.” - Adam Alter, author of Irresistible
“A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read.” - Jonah Berger, Wharton Professor and bestselling author of Contagious
“Colorful and dramatic. . . . Orly Lobel masterfully draws us in with rich details, urging us to consider the future of innovation and the many ways in which companies employ litigation to achieve market domination.” - Jonathan Zittrain, George Bemis Professor of International Law at Harvard Law School and the Harvard Kennedy School of Government
Available Editions
EDITION | Other Format |
ISBN | 9780393254075 |
PRICE | $27.95 (USD) |
PAGES | 320 |