The Centre Brain
5 Prompts To Persuasive Power
by Steve Adams
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Pub Date Jul 20 2017 | Archive Date Oct 31 2017
SPCK | SPCK Publishing
Description
"Vital reading for anyone who wants to create communications that cause people to act."
Matt Barlow, CEO, CAP
When you face a red light, what can you say to turn it green?
On stage needing to hook the audience?
Convincing a friend over coffee?
Sweating it in a job interview?
The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.
The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.
Advance Praise
'Steve enabled the TLG senior team to look differently at our approach to communicating, and at who we are and why we exist. His insight into the decision-making of potential supporters through understanding the Centre Brain gave us a fresh perspective and a methodology to redevelop our communications strategy and approach.'
Tim Morfin, CEO, TLG (a charity working with young people at risk)
'Steve's insights into how the human brain processes information that causes us to act is vital reading for anyone who wants to create compelling communications that are memorable and result in action. These revolutionary ideas are easily understood and backed up with science, so get reading and use these principles to get the results you want.'
Matt Barlow, CEO, CAP (a charity helping people out of debt)
Available Editions
| EDITION | Other Format |
| ISBN | 9780281077908 |
| PRICE | $14.99 (USD) |
