Throw Your Stuff Off the Plane
Achieving Accountability in Business and Life
by Art Horn
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Dec 19 2017 | Archive Date Oct 31 2017
Dundurn | Dundurn Press
Description
Accountability — we all want the people around us to be responsible, reveal genuine commitment, keep their word, and stay away from blaming others. But organizational systems that aim to institutionalize accountability don’t quite go all the way. People are people. They have their own wants and needs, their own psychological tangles, and they often don’t particularly want to be held accountable, let alone confront others who have let them down.
Throw Your Stuff Off the Plane is here to help. It reveals the missing ingredient organizations usually overlook: personal responsibility. It’s an approach to self-improvement for each reader, centring on untangling the conflicting thoughts that block personal responsibility. And it’s a guide for every leader who wants to go all the way.
A Note From the Publisher
Advance Praise
Throw Your Stuff Off the Plane is compelling, insightful, and rich with very practical ideas. Art Horn guides any leaders who understand that good strategies are not enough when the team is not fully engaged and dedicated. Getting people to become more responsible is the essence of solving day-to-day accountability problems … I love this book!
Eric Ruggirello, Chief Financial Officer, Bayer Canada, Toronto
To be accountable or to be a victim is one of those elemental decisions that everyone needs to make. Simply, the former leads you to a happier and more rewarding life. This book is a thoughtful, valuable guide to helping achieve that.
Rob Pitfield, Chairman, Traveledge, Toronto
Through insightful discussion and real-life examples, Throw Your Stuff Off the Plane provides an excellent roadmap to improving one’s self, subordinates, and company. Great book!
Jerry Berman, Area President, M/I Homes, Washington, D.C.
Throw Your Stuff Off the Plane is a practical guide for anyone interested in the pursuit of self-discovery and will benefit any organization. If you’re interested in driving more accountability, this book is for you! But keep a mirror with you at all times and be ready for some serious self-analysis as the journey all starts from within.
Christian Giroux, Area Commercial Director, EMEA, Abbott Nutrition International, Dubai
Marketing Plan
ADVERTISING
Library wholesaler ads: Library Services Centre, Whitehots, United Library Service
Online ads: Canadian Business, Facebook
MARKETING MATERIALS
Postcards
EVENTS
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
PUBLICITY
Targeted media and blogger review mailings
MERCHANDISING
Shelf Talkers
Book hashtag: #ThrowYourStuffOffThePlane
Author Website: www.horn.com
Available Editions
| EDITION | Other Format |
| ISBN | 9781459740525 |
| PRICE | $19.99 (USD) |
| PAGES | 200 |
