The Language of Leaders

Kevin Murray's focal point is that great leaders make us want to change, to achieve more, to be the best that we can be. They persuade us to their cause, they win our active support, they help us to work better together and they make us feel proud to be part of the community they create.... What Murray offers is a book telling us what great and proven leaders have learned about being better communicators and what we should learn if we want to be more like them.

The Language of Leaders presents an insight into how leadership has been transformed in the digital age. Now that modern CEOs have to lead in glass houses, facing constant scrutiny, criticism and challenge, how have they responded to these demands?

In one-on-one interviews with 50 different British leaders, Kevin Murray probes how they listen, how they respond, how they have learned to be more focused on relationships, inside and outside their organizations, and how they use communication to build trust - the essential prerequisite of leadership.

The featured CEOs head high-profile global organizations, including The Red Cross, Deloitte, Unilever, the World Wildlife Fund and GlaxoSmithKline, and candidly talk about how they have risen to the challenge of inspiring, influencing and achieving great results.

Kevin Murray is the Chairman of Bell Pottinger, one of the UK's leading PR agencies with 20 offices worldwide, including New York and Washington DC. He was previously the Director of Communications for British Airways and is a former national newspaper journalist, magazine publisher and marketing director.