Valentino Rossi

Life of a Legend

by Michael Scott

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Pub Date Jan 02 2018 | Archive Date Apr 19 2018

Quarto Publishing Group – Motorbooks | Motorbooks

Sports

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Description

From the day he was born into a racing family on February 16, 1979, Rossi was destined for racing greatness. Rossi started his international racing career in 1996, riding for Aprilia in the 125cc class, and won his first World Championship the following year. Rossi’s career would see him go on to win nine Grand Prix World Championships, score 87 wins in 500cc/MotoGP, and many more accolades.

This visual biography covers this incredible racer’s journey, his victories, rivalries, and transitions from brand to brand. See his incredible battles against the likes of Max Biaggi, Sete Ginbernau, and Dani Pederosa, and why they inspired three films (Faster, Fastest, Hitting the Apex).

Get to know Rossi’s incredible charm and wit, and why he has achieved rock-star status among racing fans.

From the day he was born into a racing family on February 16, 1979, Rossi was destined for racing greatness. Rossi started his international racing career in 1996, riding for Aprilia in the 125cc...

Marketing Plan

Campaign Focus:

An intimate portrait of the life of one of the most successful and enigmatic legends in the history of motorsports

Key Selling Points:

While there have been several books published on Valentino Rossi, this one will be a category killer, and will coincide with the conclusion of Ross’s racing career
While there have been some bargain photo books on Rossi published over the years, there hasn’t been one that also features Rossi’s personal life
As he nears the end of his racing career, Rossi is more popular than ever. Inarguably the most popular racer in the world of motorsports today, Rossi may well be the most popular figure in the history of motorsports.

Key Campaign Activity

Publicity focus on Motorycles and Top MotoGP outlets

Excerpts and galleries

Trade:

Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

Retail:

Partner with Sales team to create a coordinated Sales and marketing effort

Consumer:

Outreach to top motorcycle outlets: Classic Motorsports, Motor Sport Magazine, Vintage Motorsports, Road & Track
Top MotoGP Journalists: Motorcycle News-Matt Birt, Speedweek-Gunther Weisinger, Cycle News-Henry Ray Abrams, Motosprint-Enrico Borghi, CNN-Jonathan Hawkins, Cycle World-Matthew Miles, USA Today-William M. Welch
Partnerships with clubs: DWSMO, DucCutters, MotoUnion, Neodesmo, Nor Cal Ducati Desmo Owners Club, Yamaha Owners Club, Honda Riders Club of America
Social Media via Quarto Knows

Publicity/Media:

Early review copies to motorcycles outlets: Grassroots Motorsports, Victory Lane, Cycle World, Sports Illustrated, Motorcycle Magazine, Full Throttle Magazine, Quick Throttle, autorsport.com, Ultimate Motorcycling, SpeedWeek.com, ESPN.com, Fervor.com, Fast Bikes Magazine
Pitch to motocross enthusiasts: Direct Motocross, Dirt Toys, Dirt Sports, Get Dirty MC, Inside Motocross, Motocross.com
Pitch to forums: http://powerslide.net/forum/, http://www.r1-forum.com/, http://motomatters.com/forum/viewforum.php?f=2, http://www.rideontwo.com/forum