TARGET AUDIENCE/MARKET:

»» General Trade Audience:

• Individuals who have little to zero knowledge of investing in the stock market.

• Finance professionals seeking a content refresher or a reference guide.

»» Academic Audience:

• High-School classes for personal finance, economics, investing, stock markets.

• Undergraduate classes for personal finance, economics, investing, stock markets.

»» Library Audience:

• Libraries looking to add titles in the personal finance, investing, economics and stock markets

DIFFERENT FROM COMPETITION:

• Investing QuickStart Guide is the most beginner friendly, comprehensive, up-to-date and widely accessible title on investing for beginners.

• Investing QuickStart Guide is the most simplified presentation of the material on the market. No unnecessary fluff is included to distract or confuser readers.

• The author, Ted Snow CFP ®, MBA is a qualified expert in investing has been involved in the finance industry since 1987. He has contributed to numerous large outlets in the past such as CNBC, Investopedia and Forbes.

• The title will also be supplemented with an online companion course.

ADVERTISING & MARKETING:

»» Online Advertising:

• Social Media Advertising (Facebook, Pinterest, Twitter, Instagram, Snapchat, Quora)

• Goodreads Advertising

• Shelf Awareness Advertising

• Amazon Advertising (Amazon Marketing Services - .com, .ca, .co, .uk)

• BookBub (Featured Deal, Partner e-mail Ads)

• Groupon Promotion

• E-mail Marketing to ClydeBank Media List (2,500+ subscribers)

• Series of blog posts promoting title (10 + posts)

»» Advance Review Copy Distribution:

• Review Copies Provided to Prominent Bloggers and Online Influencers

• LibraryThing Early Reviewer Program

• Goodreads Giveway

• Amazon Giveaway

• NetGalley Reviews

• Edelweiss Plus Digital Review Copies

• ClydeBank Media Advanced Review Copy List

»» Publication Reviews:

• Publisher’s Weekly – PW Select

• School Library Journal

• Library Journal

• Foreword Reviews

• IBPA Media Outreach