Falling for London

A Cautionary Tale

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Pub Date Nov 06 2018 | Archive Date Jul 31 2018
Dundurn | Dundurn Press

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Description

When Sean Mallen finally landed his dream job, it fell on him like a ton of bricks. Not unlike the plaster in his crappy, overpriced London flat.

The veteran journalist was ecstatic when he unexpectedly got the chance he’d always craved: to be a London-based foreign correspondent. It meant living in a great city and covering great events, starting with the Royal Wedding of William and Kate. Except: his tearful wife and six-year-old daughter hated the idea of uprooting their lives and moving to another country.

Falling for London is the hilarious and touching story of how he convinced them to go, how they learned to live in and love that wondrous but challenging city, and how his dream came true in ways he could have never expected.
When Sean Mallen finally landed his dream job, it fell on him like a ton of bricks. Not unlike the plaster in his crappy, overpriced London flat.

The veteran journalist was ecstatic when he...

Advance Praise

"I’ve been listening to Sean tell stories since we worked together as kid-journalists! He has a special touch. Bravo!" -Wendy Mesley, Host of The Weekly (CBC)

"I’ve been listening to Sean tell stories since we worked together as kid-journalists! He has a special touch. Bravo!" -Wendy Mesley, Host of The Weekly (CBC)


Marketing Plan

ADVERTISING
Consumer, trade, and/or wholesaler advertising campaign

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, evites
Trade show and library conferences
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups

PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity

Book hashtag: #FallingForLondon
Author Website: seanmallencommunications.com
Author Twitter: @SeanTMallen

ADVERTISING
Consumer, trade, and/or wholesaler advertising campaign

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, evites
Trade show and library conferences
Launch event...


Available Editions

EDITION Other Format
ISBN 9781459741942
PRICE $22.99 (USD)
PAGES 376

Average rating from 32 members


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