Tug of War
by Naomi Howarth
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Pub Date Jun 05 2018 | Archive Date Aug 07 2018
Quarto Publishing Group - Frances Lincoln Childrens | Frances Lincoln Children's Books
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Description
Tortoise is on the hunt for a friend, but only encounters huge Elephant and Hippo, who are mean about his small size and wrinkly skin. But although Tortoise isn't big, he is certainly brainy! He sets out to show Elephant and Hippo that biggest doesn't mean best by challenging them to a tug of war. They sneeringly accept… but little do they know that they have really agreed to fight each other! A funny, heart-warming retelling of this well-known folk tale about brains vs brawn with beautiful, stylish illustrations. A special book that teaches that wit and wisdom are more important than size and physical strength, and friendship is what matters most.
Advance Praise
'Howarth brings a gorgeously vibrant style to her watercolour and lithography illustrations, and flora and fauna are depicted with a naturalist’s eye for detail.' - Financial Times
Beauty of a book. - Let Them Be Small
The stunning illustrations really evoke the natural world and are a real treat in themselves. - Parents in Touch
Marketing Plan
Campaign Focus:
Naomi's first book, The Crow's Tale, was shortlisted for Waterstones Children's Prize - build name as an author, storyteller and illustrator of children’s books.
Key Campaign Activity
Trade:
Submitted for Children’s Bookseller highlights and preview
Indie Mailing – advance copy mailing to key children’s shops with a personal / handwritten note enclosed
Waterstones – 5 signed copies offered to booksellers via central email
Hatchards – Naomi found them very friendly and would be happy to be involved in a Christmas authors evening etc
Daunts – Naomi launched The Crow's Tale at Holland Park and sold about 60 books. She intends to arrange a party in September
Golden Hare Bookshop, Stockbridge, Edinburgh – Naomi used to work there and will approach them about an event in late August
Pop- Up – Naomi works with them and has provided a how to draw a tortoise for their inaugural magazine
School/Library:
YLG news letter – offer
YLG/SLA conference – display book and win an anti bullying workshop with Naomi Hallworth
Consumer:
You- tube film of Naomi at work – if she can organise this to tie in with National Anti Bullying week 4th - 30th November/ or short film showing her in Kenya – photographs of landscapes and then spreads from the book
Devise event workshops for Anti Bullying Week
Publicity/media:
Follow up Naomi's personal contacts at Harper's Bazaar Magazine and FT and send to Catherine Rayner for a quote (her mentor- Catherine provided a quote for Crow's Tale)
Highlighted to key blogging list
Review mailing to national press for summer roundups
Parenting and Family magazines – review coverage
Booktrust - pitch for ‘Books we Like’ / gallery on their new website
Scottish Book Trust - offer blog by Naomi on how traditional stories teach us value
Folklore Thursday - offer blog by Naomi on her research
Events – approach Discover and arrange events with tales on Moon Lane and Pop-up who booked Naomi for events for Crow's Tale. Author profile sheet with event details to be created.
Available Editions
| EDITION | Other Format |
| ISBN | 9781847808509 |
| PRICE | $17.99 (USD) |
| PAGES | 32 |
Average rating from 29 members
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