They Fought in Colour / La Guerre en couleur

A New Look at Canada's First World War Effort / Nouveau regard sur le Canada dans la Première Guerre mondiale

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Oct 30 2018 | Archive Date Aug 31 2018
Dundurn | Dundurn Press

Talking about this book? Use #TheyFoughtInColourlaGuerreEnCouleur #NetGalley. More hashtag tips!


Description

Iconic photos from the First World War, newly colourized.

See seminal images of Canada’s First World War experience in a new light — offered in full colour for the first time — with contributions from Margaret Atwood, Tim, Cook, Charlotte Gray, Paul Gross, Peter Mansbridge, and many others.

Canadians today see the First World War largely through black and white photography. Colourizing these images brings a new focus to our understanding and appreciation of the role Canada played during the First World War. It makes the soldier in the muddy trench, the nurse in the field hospital, and those who waited for them at home come to life. Immediately, their expressions, mannerisms, and feelings are familiar. They become real. They Fought in Colour is a new look at Canada’s experience during the Great War. A more accessible look. A more contemporary look.
Iconic photos from the First World War, newly colourized.

See seminal images of Canada’s First World War experience in a new light — offered in full colour for the first time — with contributions...

A Note From the Publisher

Incredible historic photography of the First World War published in colour for the first time ever.

Incredible historic photography of the First World War published in colour for the first time ever.


Advance Praise

Showcasing the incredible efforts of the Canadian Expeditionary Force during the First World War, They Fought in Colour connects us to the daily life of the soldiers and their families in an entirely new way. This unique book will ensure the service and sacrifice of those who served Canada a century ago are never forgotten.”— General (Ret'd) Rick Hillier, OC, ONL, CMM, MSC, CD

Showcasing the incredible efforts of the Canadian Expeditionary Force during the First World War, They Fought in Colour connects us to the daily life of the soldiers and their families in an entirely...


Marketing Plan

ADVERTISING
Trade, consumer print, and digital advertising 

MARKETING MATERIALS
Postcards
Chapbook

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Niche marketing to associations and interest groups

PUBLICITY
Targeted media and blogger review mailings

Book hashtag: #TheyFoughtInColour

ADVERTISING
Trade, consumer print, and digital advertising 

MARKETING MATERIALS
Postcards
Chapbook

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch...


Available Editions

EDITION Other Format
ISBN 9781459740785
PRICE $50.00 (USD)
PAGES 280

Average rating from 5 members


Readers who liked this book also liked: