Come on You Reds

How Toronto FC rescued itself from misery, carved out a niche, and became a true alternative franchise in North America’s most crowded sports market.

From Toronto FC’s inception, the club and their fans did things their own way. When Danny Dichio scored the first goal in franchise history, fans at BMO Field threw their seat cushions onto the field in ecstasy. It looked as though TFC had a bright future ahead of it, but what followed instead was eight seasons of poor results, mismanagement, and misery.

Still, TFC fans never wavered, building the most unique atmosphere in Toronto sports. When it seemed TFC was destined to become an afterthought in a city crowded with teams, the club carved out a niche by creating a winning culture unlike anything Toronto had ever seen, bringing a championship to the city in 2017.

Come on You Reds takes fans behind the scenes, from the inception of TFC, through the team’s lowest years, and finally, to the story of how management arguably built the best team in Major League Soccer history.

- A team history that looks at how Toronto FC built a team culture unlike any the city had seen before
- How TFC climbed up from early setbacks to become an alternative sports franchise and a championship club, one of the best in MLS history
- Author is a sports journalist who has written for VICE Sports, Sports Illustrated, ESPN, Sportsnet, The Guardian, Toronto Star, and Globe and Mail
- Slated for release ahead of the 2018 MLS playoffs