Yard Dog

by A.G. Pasquella

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Pub Date Dec 18 2018 | Archive Date Nov 30 2018

Dundurn | Dundurn Press

General Fiction (Adult) | Mystery & Thrillers

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Description

Honourable ex-con Jack Palace struggles to repay an unstable criminal who saved his life.

What does a man do when he gets out of jail? Jack Palace hits the streets, plunging back into a violent world of crime and corruption. Jack wants out, but first he must repay his debt to Tommy, the man who saved his life in prison. Tommy’s dad, an old school mob boss, is on his deathbed, and Tommy wants to take over the old man’s rackets. Jack and his new girlfriend, Suzanne, are soon caught in the middle of a mob war. Now Jack must fight to defend the people he loves from the man he has sworn to protect while he tries to get out of the criminal life alive.

A Note From the Publisher

- Book One of the Jack Palace series of noir crime fiction
- Protagonist is a street-smart, honourable ex-con trying to make an honest life for himself, but pulled back in by the dangerous man he owes his life to
- Author has been published in McSweeney’s, Joyland, and the Utne Reader

- Book One of the Jack Palace series of noir crime fiction
- Protagonist is a street-smart, honourable ex-con trying to make an honest life for himself, but pulled back in by the dangerous man he...

Advance Praise

"The writing here is very impressive: gritty and profane but also (in the right places) tender and quite moving." - Booklist

Marketing Plan

ADVERTISING
Trade and wholesaler print advertising campaign
Toronto urban advertising campaign (posters or stickers in relevant Toronto neighborhoods)
Promoted posts on Instagram and Facebook

MARKETING MATERIALS
Bookmarks
ARCs for media, booksellers, key influencers, and trade shows
Toronto neighborhood map with key locations included in ARC mailing
Author pre-order resources (digital previews)

EVENTS
Festival pitches: GritLit, Ottawa Writer’s Festival, Stratford Writers Festival, WOTS Toronto, IFOA, TPL, Words London
Event promotion: posters, evites
Display and author signings at trade shows, school and library conferences (ALA, OLA, BookExpo)
Launch event, Toronto

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
“Dundurn Book Club” pick with discussion promoted on Facebook live
49th Shelf Giveaway
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog: Dream Casting for Yard Dog
Digital Reader Copies available: NetGalley, Edelweiss
NetGalley Featured title: Mystery/Thriller
Featured title in consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Fall 2018 key Influencer mailing, lead title
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging

PUBLICITY
Targeted media and blogger review mailings
Mystery/Thriller blogger outreach

MERCHANDISING
EPUB series price promotion and bundle