Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment.

Brand Together shows how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It shows how to intertwine innovation with brand strategy and provides guidance on how to co-create with customers from a brand perspective.

Drawing on case studies on companies such as Kraft, McDonald's, IBM, Google and Lego, Brand Together offers valuable insights for marketing and branding professionals and for individuals who want to grow their business and their brand.

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and strategy + business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand and Beyond Branding (both published by Kogan Page).

Clare Fuller is currently a member of the team at Promise - a London/Washington-based consultancy who are the world's leading co-creation company. Their impressive client list includes Ernst & Young, ITV, McDonald's New Labour, Dubai government, Visa Europe, AstraZeneca, Hilton and Barclays.

Charles Trevail is CEO at Promise and has been a leader in the consulting world for the past 20 years. Founded in 2003, Promise has become a leading consultancy helping brands grow through brand management and innovation. Charles has advised a number of organizations internationally including British Airways, BMW, Volkswagon Group, McDonalds, Etihad, Hilton, Telefonica and Visa, as well as advising a number of national governments, political leaders and their partie