Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

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Pub Date Apr 28 2012 | Archive Date Sep 01 2012
Computers & Internet

Description

Apple, Google and Microsoft are locked in a battle to dominate the fastest growing aspect of the internet -- mobile. All three have fought each other in previous wars, and now they want to dominate search technology, cloud computing, mobile music and the smartphone market. Whoever wins will exert wide-ranging control over user data, access to content and even how we use and interact with computers.

Digital Wars assesses who will be the victor and what the implications will be for business, individuals and society. Accessible and comprehensive, the book looks at past battles, the companies' very different cultures and the way that these inform the products. Arthur also discusses the iPhone, the Android, the browser and apps battles and how Nokia and Palm were out-maneuvered.

Ideal for internet entrepreneurs, business students and engaged consumers, Digital Wars covers what to expect from the mobile internet in the next five years. Arthur speculates on which company will ultimately be in the driving seat and how this will affect all of us.

Charles Arthur is the technology editor at the Guardian newspaper. An experienced journalist, he has over 25 years' experience in technology and science journalism. He interviewed Bill Gates, Larry Page and Steve Jobs on numerous occasions. He speaks regularly at conferences, writes and blogs on all topics relating to technology.

Apple, Google and Microsoft are locked in a battle to dominate the fastest growing aspect of the internet -- mobile. All three have fought each other in previous wars, and now they want to dominate...

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Advance Praise

"It's rare to say that a business book is a page-turner. But Charles Arthur's book, Digital Wars, is just that. ...[Arthur] does something unexpected in his book: He breathes life into these billion-dollar companies and makes them . . . human. … Digital Wars does more than rehash familiar stories of these industry giants, instead focusing on overarching narratives complete with an accounting of the victories and losses of each. … If you enjoyed Walter Isaacson's biography of the late Apple CEO as a personal glimpse into the man, Digital Wars is a must-read for a view of Jobs' doppelganger, Apple, and the other companies that waxed and waned in no small part due to his genius." --New York Journal of Books

"…[R]arely do I enjoy books as much as Charles Arthur's new Digital Wars. …Not only is this highly informative, but it is extremely well written. …He somehow manages to craft an exciting thriller out of what could have been written in a very arid and boring way. …This book is a "must read" for anyone who really wants to understand some of the changes that have taken place in the ICT industry over the last 15 years. …There is much to be learnt about the past from Digital Wars to help us shape the future." --Tim Unwin, CEO, Commonwealth Telecommunications Organisation

"…I believe that history shapes the future even in the fast moving world of technology. So, if you share the same beliefs, then this this is indeed an interesting read. …I recommend it." --A. Jaokar, Open Gardens Blog

"It's rare to say that a business book is a page-turner. But Charles Arthur's book, Digital Wars, is just that. ...[Arthur] does something unexpected in his book: He breathes life into these...

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Available Editions

EDITION Paperback
ISBN 9780749464134
PRICE $19.95 (USD)
PAGES 272

Additional Information

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