B State

“Mark Samuel has written a compelling, relevant, and engaging book on how to move an organization from ‘A State’ to ‘B State’. Beyond organizational accountability, Samuel’s practical tips and critical insight help leaders effectively drive organizational performance to meet desired outcomes and goals. Very seldom today do you read business books that deliver an ‘aha’ moment. B State does not disappoint; it is a must-read for any executive.” 

—Jim Barnes, CEO of enVista

“Reading Mark’s real stories of people and organizations stuck in the ‘A State’ will cause most readers to shudder from personal recognition. But his journey of self-reflection and revelation results in a unique process for escaping this state. Through the clear illustration and results of his transformational process to the ‘B State,’ we begin to see how to exit our victim status and create our own picture of success. Mark generously shares his learning and discoveries in B State, empowering everyone who reads it to know how to become ‘unstuck.’”

—Sue Bingham, Founder of HPWP (High Performance Work Place) and co-author of Creating the High Performance Work Place

“If you’re tired of the same repetitive loops, personally or professionally, it’s time to come up for a breath of fresh air with B State. Mark Samuel reveals a truly breakthrough way of leaving behind the endless loops of frustration that I call Conscious Business. Break on through to the other side!”

—Russell Bishop, author of Workarounds That Work and CEO of Conscious Living

"B State shows leaders and managers the power of breaking out of silos to communicate and collaborate in a new way, leading to the sustainable results organizations are starving for. Mark Samuel proposes a simple, revolutionary mind-set shift and an approach that is life-changing for all leaders, managers, and the companies they work for on all levels, professionally and personally."

—Rúna Bouius, transformational leadership expert, speaker, and author

“Mark’s book and work resonate strongly with me. The concept of collectively achieving and executing on goals is reflective of the goals of Best Practice Institute programs; you get the best and most rapid results out of your programs not by over-analyzing your current state but by focusing on your future state and what needs to be done.”

—Louis Carter, CEO of Best Practice Institute and coauthor of The Change Champion’s Field Guide and Best Practices in Talent Management

"Mark is a visionary and an original thinker. He can walk into any dysfunctional situation and diagnose the root cause of it. He sees the best possible outcome and knows how to get you there faster than you expected. This book teaches you how to do that for yourself, your team, and your company."

—Sophie Chiche, Founder and CEO of Shape House

“I have focused on business and organizational transformations for the last 25 years, and I can attest that the key levers that Mark describes in this book actually do work: a powerful shared purpose, collaborative vs. siloed priorities, a forward focus on building positive energy, and scale vs. dwelling on the problem—these are the pillars of a successful transformation.”

—Victor Cho, CEO of Evite™

“Mark Samuel has created a new paradigm in thinking about how to address the major challenges facing businesses today. He provides a step-by-step roadmap for companies to move from an ‘A State’ to a ‘B State’ culture, showing them how to achieve the kind of inclusive environment that has engaged employees, leaders, and loyal consumers. B State is a must read for business leaders and anyone who wants to build a world class organization.”

—Al Cornish, System Vice President of Learning & Organizational Development and Chief Learning Officer at Norton Healthcare

“B State takes accountability to higher breakthrough levels and is a must-read for all leaders at any level of the organization. While the subject is complicated, Mark Samuel makes it simple and easy to follow. His use of real life stories, personal and professional, truly delivers the message of breakthrough performance. It provides a practical roadmap to creating the future rather than trying to predict it, a future with outstanding results and high-performing culture. I was energized and inspired by the many golden nuggets of learnings in this book.”

—Fadi Diya, Senior Vice President and Chief Nuclear Officer at Amaren, Corp.

“Mark Samuel is a proven expert on leadership and breakthrough results. His knowledge of the workplace, its challenges, and the tools to overcome those challenges, leads to a powerful and significant read for all business owners, managers, and supervisors. His roadmap for success, “B State,” helps teams break down silo behavior, produces excellent teamwork throughout the organization, and truly drives outcomes and results. Without Mark Samuel’s guidance using the B State concepts, our road to becoming a Legacy Organization would not be nearly as clear as it is.”

—Frank Dulcich, CEO and President of Pacific Seafood Group

“Looking for a way to build self-awareness in an impactful way? This book provides abundant practical and savvy advice, for leaders and individual contributors alike, on how to move with confidence toward desired outcomes. It’s a home run!”

—Gene Gerrard, Vice President of Human Resources, TOTE

“Mark Samuel provides a highly useful roadmap to a higher level of functioning he calls ‘B State.’ Business leaders everywhere could benefit from reading this book and applying its powerful tools. I urge you to make it a priority to read this book and get to work creating B State in your own life and work.”

—Gay Hendricks, PhD, author of The Big Leap

“Mark Samuel’s B State is a paradigm shift to quickly transform your business and culture. It’s not only a refreshing approach that gets measurable results but also a must-read for executives and leaders.”

—Joey Hubbard, Global Head of Trainings at Thrive Global

"B State is a roadmap to transformational change, dealing with all aspects of accountability and change. The ‘Middle Management Miracle’ alone can create lasting change—quickly—in an organization."

—Mark Jesty, Chairman, Institute for Management Studies, Canada

“Mark Samuel’s model for achieving ‘B State’ is built on methodically shaping an organization’s leadership culture to support the desired state. Using Mark's B State process, our leadership team transformed its habits of execution, nurtured new levels of accountability within mid-management, and significantly exceeded our performance goals.”

—Susan V. Juris, President of University Hospitals Ahuja Medical Center

"The B State methodology is fast and transformational. Our worldwide marketing company with over 150 employees and contractors streamlined our systems, improved our productivity, and provided our customers with even greater responsiveness. And, many remarked about the positive impact in their own personal lives."

—Sinan Kanatsiz, CEO of KCOMM

"B State describes in detail the approach used by Mark to transform my leadership team and company. It's practical, fast, and got us through a difficult transition with alignment and cooperation in which everyone felt safe."

—Praful Kulkarni, PhD, CEO of gkkworks, Principal & Director of Integrated Services for CannonDesign

"B State resonates strongly with me because it’s a practical approach to transformation. Mark helped our organization focus on the Collective Execution and the future state of what needed to be done—the "B State". We have transformed to a new B State, and it is like being a new organization. This is a model that works and a book that can transform your organization and/or your personal life very quickly."

—Ron Peterson, President and CEO of Baxter Regional Medical Center

"Mark uses authentic and tangible examples—like stories about drumming, baseball, and how these relate to business—to bring important business concepts to life. How we work together, our attitudes, behaviors, and actions are the key to our transformation. The concepts in B State are timely and applicable to the multiple generations in the workforce. I believe they can bring people together to change the world."

—Darwin Richardson, Senior Vice President of Quality and Regulatory Affairs at BPL Plasma

"Mark has brought us a powerful concept and methodology for getting unstuck and moving to a new future. This system is keenly focused on the future we want and goes deeper into shaping that future, complete with our attitudes, motivations, clarity of behaviors, and new desired states. Then Mark adds the lasting ingredient of accountability. He always gets me to think on the next level."

—Craig Robbins, Coach, Advisor Development, and formerly Chief Knowledge Officer of Colliers International

"I’m thankful for Mark’s wisdom and insights on transforming organizations, bringing them to higher levels of awareness and success. B State shows how positive, honest, and reflective practices can bring out the best in individuals, families, businesses, and our society. Mark Samuel lays the framework for bridging learning and leading with courageous loving!”

—Stu Semigran, Cofounder and President of EduCare Foundation, Los Angeles' largest after school program provider

“Mark Samuel is a proven expert on accountability. He wisely recognizes that every great leader must set the right team and also be decisive to be successful. Apply the wisdom of B State, and you’ll see the transforming effect on your team. If you really want to achieve great results in your organization and to be able to do it fast, this book will help you get there.”

—Juan José Valdés Torres, CEO of Adama México

“B State energized me. Mark Samuel captured the path to breakthrough transformation through this book and its message.”

—Michael van Praag, President of the Royal Dutch Soccer Association

“Mark Samuel’s B State allows organizations to create a compelling picture of the future. His book is the true source of clarity on what leadership needs to focus on: the most critical and the most cross-functional. Most accountability experts forget about the cross-functional side—the key to Marks’ model. B State blends future focus, into measurable outcomes and habits of execution that create the playbook for transforming leadership and results in your organization. ”

—Elaine Vincent, Chief Administrative Officer, Town of Okotoks

“When you go to the gym and are lifting weights properly, you feel sore afterward and see transformation of the muscle. Welcome to the journey to B State as Mark Samuel takes your teams on a leadership transformation that produces rapid and measurable results!”

—Abbas Yar-Khan, Vice President of Manufacturing, Shire

National trade marketing and sales campaign

Advance distribution of digital ARC to reviewers, bloggers, journalists, librarians, booksellers, and media via NetGalley

Online marketing campaign, including targeted advertising via Ingram and Publishers Weekly and giveaways via Goodreads