Fox Populism
Branding Conservatism as Working Class
by Reece Peck
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Pub Date Jan 08 2019 | Archive Date Nov 01 2018
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Description
Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology.
The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism.
Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.
Advance Praise
The election of a populist, tabloid-friendly, norm-smashing reality television host might have shocked most American intellectuals - but it seems safe to say it would not have shocked Reece Peck. This brilliant, lucid, and wide-ranging book shines a light on Fox News and the larger media taste culture that helped propel Donald Trump to the Presidency. Essential.-C. W. Anderson, University of Leeds
Reece Peck’s Fox Populism is a deeply insightful study of the way Fox news has transformed media and politics in America. It is crucial reading for anyone interested in understanding the role of media and the nature of political hegemony in the new age of populist politics.-Daniel C. Hallin, University of California, San Diego
Fox's style is its politics', writes Reece Peck. Drawing on substantial research, Peck develops this important insight into a convincing demonstration that Fox News draws its power from a percussive, battering-ram style, promoting the notion that a he-man performs conservatism with his fists.-Todd Gitlin, Chair, Ph. D. Program in Communications, Columbia University
Available Editions
| EDITION | Hardcover |
| ISBN | 9781108721783 |
| PRICE | $29.99 (USD) |
