The Greenhouse Approach
Cultivating Intrapreneurship in Companies and Organizations
by Chitra Anand
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Feb 05 2019 | Archive Date Mar 01 2019
Dundurn | Dundurn Press
Talking about this book? Use #TheGreenhouseApproach #NetGalley. More hashtag tips!
Description
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Advance Praise
"The Greenhouse Approach takes an enticing look at the concept and importance of Intrapreneurship within organizations. Allowing that dynamic to evolve is a critical contribution of value to the enterprise, and essential to growth and sustainability in today’s rapidly changing environment."
- Dr. Ray Powers, Associate Dean and Director of Knowledge Innovation Center, The Forbes School of Business & Technology
Marketing Plan
ADVERTISING Consumer, trade, and wholesaler advertising campaign
MARKETING MATERIALS Postcards Chapbook
EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto
DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH Key Influencer outreach Niche marketing to associations and interest groups
PUBLICITY Targeted media and blogger review mailings
Available Editions
| EDITION | Other Format |
| ISBN | 9781459742857 |
| PRICE | $22.99 (USD) |
| PAGES | 150 |
