The Greatest Athlete (You've Never Heard Of)
Canada's First Olympic Gold Medallist
by Mark Hebscher
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Pub Date Mar 12 2019 | Archive Date Mar 01 2019
Dundurn | Dundurn Press
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Description
Who was the first Canadian to Win an Olympic Gold Medal? When Mark Hebscher was asked this simple trivia question, he had no idea that it would lead him on a two year odyssey, researching a man he had never heard of.
Paralyzed as a child and told he would never walk again, George Washington Orton persevered, eventually becoming the greatest distance runner of his generation, a world-class hockey player, and a brilliant scholar. A sports pioneer, Orton came up with the idea of numbered football jerseys and introduced ice hockey to Philadelphia. Orton's 1900 Paris Olympic medals were credited to the United States for seven decades before the mistake was uncovered and rectified. Yet he is virtually unknown in Canada. Finally, his story is being told.
A Note From the Publisher
George Washington Orton's other achievements are just as impressive: he spoke nine languages fluently, was a brilliant scholar, and introduced hockey to Philadelphia
Despite all this, Orton is such an obscure figure now that even the whereabouts of his historic gold medal were unknown until now
Author is a long-time sports broadcaster and journalist
Advance Praise
"Always a fount of sports knowledge and trivia, Hebscher sets the record straight on a great Canadian athlete long overlooked or forgotten altogether. An entertaining and informative read. Mark's high-energy personality and unbridled love for sport shine through on every page."
-Rob Baker, The Tragically Hip guitarist
Marketing Plan
ADVERTISING Consumer, trade, and wholesaler advertising campaign
MARKETING MATERIALS Postcards
EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto
DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH Key Influencer mailing Niche marketing to associations and interest groups
PUBLICITY Targeted media and blogger review mailings
Available Editions
| EDITION | Other Format |
| ISBN | 9781459743359 |
| PRICE | $17.99 (USD) |
| PAGES | 240 |
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