Walmart is the largest retailer in the world with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginning in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. For suppliers, for whom Walmart routinely accounts for between 10 and 40% of total sales, every move that Walmart makes has profound impact on their financial performance and how they do business.

Analysts Roberts and Berg present an objective analysis of Walmart. It addresses the retailer's history, procurement, supply chain and logistics, the importance to vendors, IT and systems, pricing and marketing, multichannel retailing, globalization and future.

Investigating what the retailer gets right, as well as what it gets wrong, Walmart provides a comprehensive insight into the many functions which contribute to its operations. The book helps retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers.

-A comprehensive look at the world's biggest retailer
-Covers key areas where Walmart excels, such as: positioning, logistics, branding, customer service, profit margins and globalization
-Contains interviews with the leading figures in the success of the business including the President and CEO of Walmart US, Bill Simon

Bryan Roberts has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.