Wasted Time
by Edward Hertrich
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Pub Date Mar 05 2019 | Archive Date Jan 31 2019
Dundurn | Dundurn Press
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Description
Born and raised in Toronto’s Regent Park, Edward Hertrich left high school in grade eleven to start working. A year later, he started dealing drugs in earnest, beginning a criminal career that resulted in him being incarcerated for thirty-five of his next forty years.
In Wasted Time, Hertrich describes his time behind bars. Once considered a serious threat to public safety, he spent much of his time at Millhaven Institution, a maximum-security prison that housed four hundred of Canada’s most dangerous inmates, including murderers, bank robbers, and gang members, as well as — for most of his stay there — a gang of sadistic guards.
Advance Praise
"Wasted Time is anything but that as a book! It’s a gritty, realistic, and highly relevant look at poverty, criminal activity, and our penal system. There is nothing here that trivializes the violence involved in a life of drug use or time spent behind bars. It’s a stark – and very human – account of one man’s mistakes, as well as a society’s miscalculations as to the true cost of crime and punishment. I’d recommend it as essential reading material to anyone contemplating a life of crime, and highly compelling reading material to anyone curious about why some people blindly follow that path." - Neil Rowe, author & composer
Marketing Plan
ADVERTISING Consumer, trade, and/or wholesaler advertising campaign MARKETING MATERIALS Postcards Bookmarks EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event in Toronto DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters SPECIAL OUTREACH Niche marketing to associations and interest groups Bookseller mailing, enhanced packaging PUBLICITY Targeted media and blogger review mailings MERCHANDISING Shelf Talkers
Available Editions
| EDITION | Other Format |
| ISBN | 9781459743519 |
| PRICE | $22.99 (USD) |
| PAGES | 288 |
