Serena
A graphic biography of the greatest tennis champion
by Mark Hodgkinson
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Pub Date Sep 03 2019 | Archive Date Aug 27 2019
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Description
Always a fierce competitor, her story – which began on the cracked public courts of Compton, L.A. – is also one of overcoming challenges through sheer determination, drive and talent.
In this innovative illustrated biography, Serena's tennis is explored like never before: stunning graphics explore her serving patterns, signature power groundstrokes, and her movement – as well as showcasing her astonishing records, spanning over two decades in the tennis elite.
Drawing on conversations with Serena over the course of her career, and on interviews with those closest to her, this is the ultimate celebration of arguably the greatest tennis player of all time and, without question, a true global icon.
Marketing Plan
Key Selling Points:
Serena Williams has an enormous fan base in and out of tennis – as shown by the popularity of the HBO series Being Serena, Serena's own fashion brand, and her incredible following at tennis events worldwide and through her personal social media
Women’s Tennis Association (WTA) tennis journalist, Mark Hodgkinson has exclusive access to Serena’s team – including her coach, Patrice Mouratoglou.
This will be the first illustrated biography to showcase Serena’s remarkable career
Key Campaign Activity
Publicity campaign to target tennis media, women-centric publications, teen girl outlets, mom blogs
Consumer Marketing:
Quarto Knows social media push
Quarto KnowsB2C email campaigns
Giveaways at Goodreads, select blogs and websites
Publicity/Media:
Reviews, announcements and excerpts at tennis outlets – Tennis, Tennis Identity, Tennis Magazine, Tennis X, Tennis Online, Tennis Mailbag, Open Court, The Tennis Server, Open Court
Pursue coverage, interviews, giveaways at tennis podcasts: Essential Tennis Podcast, TENNIS.com podcast, No Challenges Remaining, Tennis Radio, The Tennis Files Podcast, Tactical Tennis, The Tennis Nerd Podcast
Pursue mentions, possible reviews at daily newspapers with strong tennis coverage: USA Today, New York Daily News, New York Post, New Haven Register, Atlanta Journal-Constitution, Bay Area News Group, Boston Globe, Chicago Tribune, The New York Times
Particular targeting at Florida-based newspapers, family, parenting and lifestyle magazine and other outlets – huge percentage of tennis camps are based in Florida, Serena trained there, lives there
Pursue coverage at Seventeen, Women's World, Self, Women's Health, Cosmopolitan, various women-centric blogs and websites
Available Editions
| EDITION | Other Format |
| ISBN | 9781781319062 |
| PRICE | $25.00 (USD) |
| PAGES | 240 |
Featured Reviews
darren m, Reviewer
I enjoyed reading this book. It was a good book about Serena's life so far and her career in tennis. She along with her sister Venus are good tennis players,for sure.
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