Open, Honest, and Direct

“Open, Honest, and Direct is not just a book, it’s a way of leading your people by creating a culture of transparency, vulnerability, and courage. I love how Aaron weaves in the science behind each key leadership skill through stories and actionable advice. The book is not only insightful, but it’s also practical. It gives you the tools to apply with your team today. A must-read for any entrepreneur.”

—Craig Wortmann, Clinical Professor of Innovation and Entrepreneurship at Northwestern University’s Kellogg School of Management

“Unlike most business books that focus on what a leader needs to know rather than what a leader needs to do, Open, Honest, and Direct provides an easy-to-follow roadmap to develop four fundamental skills that will allow powerful leaders to unlock people’s potential and get the most out of their teams.”

—Sam Yagan, co-founder of SparkNotes and OkCupid, former CEO of Match Group, CEO of ShopRunner, and one of TIME Magazine’s 100 Most Influential People in the World

“One responsibility of today’s organizations is to help the individuals in the company grow and fulfill their potential and goals, and the individual’s responsibility is to have the courage to take advantage of and action on the opportunities the organization presents—it’s what builds a strong culture. Not only does this book touch on the key topics of organizational responsibility, leadership, and human behavior—it also provides readers with real tools and actionable items to put in place with their teams.”

—Peter Rahal, co-founder of RXBAR

“A book on leadership is worth so much more when the ideas within it become actionable. Aaron captures the simple, human essence of leadership with practical steps to make it a conscious daily practice.”

—David Mead, co-author of Find Your Why with Simon Sinek and Peter Docker and Igniter at Simon Sinek, Inc.

“Aaron’s approach to leadership and team-building is spot-on, and this book is a fantastic how-to manual for leaders who aspire to build their best team. Highly recommended.”

—Adam Robinson, author of The Best Team Wins, Inc.com columnist, co-founder and CEO of Hireology

“We live and die by the talent we surround ourselves with. Open, Honest, and Direct serves as a guidepost to being a better manager and a leader who curates and inspires better teams. This is an essential read for any manager who aspires to higher performance.”

—Mark Achler, Managing Director at MATH Venture Partners

“One of the best things you can do as a leader is to help the people around you realize their potential; sometimes that means giving critical feedback, sometimes that means celebrating their wins. Open, Honest, and Direct hits the nail on the head with its process for establishing meaningful transparency within your team.”

—Jack Altman, co-founder and CEO of Lattice, a people-management software for managers and their teams

“There’s never been a more crucial time for companies to retain their employees and maximize their talents. Aaron has cracked the code on how managers can learn and apply a basic set of principles and turn them into actions that will unlock the potential of their employees. It’s a must-read for any manager who needs a practical and purpose-driven guide to building a team of motivated producers and future leaders.”

—Susan Melcher, Chief Human Resource Officer at Interactive Health