Rock Your Business
What You and Your Company Can Learn from the Business of Rock and Roll
by David Fishof
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Pub Date Sep 04 2012 | Archive Date Sep 01 2012
Description
Would you like your business...
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?
We don't normally think of the music business as a source of entrepreneurial
insight, but we should. The best bands have longevity, a depth of customer
loyalty, and a level of profitability that puts most businesses to shame. And
what they know-about marketing, partnerships, the power of bartering, and
overcoming obstacles-isn't taught in any business school.
David Fishof has lived at the center of the music business for more than 25
years. From his early successes in reuniting The Monkees and convincing Ringo
Starr to launch his All Starr tour, to his current megasuccess as founder and
CEO of Rock ‘n' Roll Fantasy CampTM, Fishof has learned from the
leading minds in the music business-and has applied this learning in one
entrepreneurial venture after another. Filled with insights from Fishof's
amazing exploits in the music industry and seasoned with business tips from
music legends, Rock Your Business provides important and
original business insights from an unlikely source-the world of rock and roll.
More about Rock Your Business, David Fishof, and Rock ‘n' Roll Fantasy CampTM online:
RockCamp.com Facebook.com/RockFantasyCamp Twitter.com/RockFantasyCampPlease also leave your reviews on Amazon and BenBellaBooks.com!
- http://www.amazon.com/Rock-Your-Business-Company-Learn/dp/1936661454/ref=sr_1_7?s=books&ie=UTF8&qid=1339169746&sr=1-7
- http://www.benbellabooks.com/bookstore/cart.php?m=product_detail&p=1963