A Peculiar Peril
by Jeff VanderMeer
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Pub Date Jul 07 2020 | Archive Date Jul 06 2020
Macmillan Children's Publishing Group | Farrar, Straus and Giroux (BYR)
Description
A Peculiar Peril is a head-spinning epic about three friends on a quest to protect the world from a threat as unknowable as it is terrifying, from the Nebula Award–winning and New York Times bestselling author of Annihilation, Jeff VanderMeer.
Jonathan Lambshead stands to inherit his deceased grandfather’s overstuffed mansion—a veritable cabinet of curiosities—once he and two schoolmates catalog its contents. But the three soon discover that the house is filled with far more than just oddities: It holds clues linking to an alt-Earth called Aurora, where the notorious English occultist Aleister Crowley has stormed back to life on a magic-fueled rampage across a surreal, through-the-looking-glass version of Europe replete with talking animals (and vegetables).
Swept into encounters with allies more unpredictable than enemies, Jonathan pieces together his destiny as a member of a secret society devoted to keeping our world separate from Aurora. But as the ground shifts and allegiances change with every step, he and his friends sink ever deeper into a deadly pursuit of the profound evil that is also chasing after them.
Marketing Plan
Prepublication Buzz Marketing Campaign
Select Author Appearances
Appearances and Promotions at Book Festivals Including Decatur Book Festival and Miami Book Fair
Appearances and Promotions at New York Comic Con
Major National Media Campaign
Prepublication Trade Advertising Campaign
Major National Consumer Advertising Campaign
Digital Influencer Campaign Targeting Booktubers, Bookstagrammers, and Other Online Tastemakers
Fierce Reads Social Media Engagement Campaign, Including Exclusive Content Reveals, Author Q&As, Sweepstakes, and More
Dedicated Series Website
Email Marketing Campaign Targeting Young Adult Subscribers
Outreach to Teen Book Clubs
Early Galley Promotions on Goodreads.com
Digital Galley Promotions on Netgalley and Edelweiss
Major Promotion At Select National School And Library Conferences
Extensive Outreach To Key Educators And Library Contacts
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Available Editions
EDITION | Other Format |
ISBN | 9780374308865 |
PRICE | $30.99 (USD) |
PAGES | 656 |
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