Start Within

Start Within provides the framework to push your idea forward without getting rejected by corporate antibodies.

Globally, every company and organization is trying to adjust and react to the monumental shifts we see in the marketplace and workforce. To survive the impact, companies need to innovate. Fortunately, they have the right people working in their organizations to meet the challenge. Unlike any other time in history, the workforce is made up of entrepreneurial-minded employees brimming with big ideas that could transform markets and lead their companies into the future.

Yet time and again, we see barriers blocking ideas and innovation coming from employees within companies. To date, most books and resources have a focus on building a culture that can create change and other top-down innovation systems that leave the “doer” wondering where they fit. Experts say it’s time to equip the doers with the tools and resources to empower them to push their ideas forward. Karen Holst and Douglas Ferguson provide this path in their new book, Start Within.

Start Within is the playbook guiding through the process of launching an idea within a company and helping to get around the corporate obstacles that will come along the way. Each chapter is packed with a one-two punch t starts with stories from the trenches (from Amazon to the Department of Education, inspirational stories of what does, and doesn’t work)- and finishes with activities for the reader to roll up their sleeves and apply the lessons to their work.

To launch an idea from within a larger company will be challenging, which is why the book outlines the steps and process to:

-Knowing when an idea is worth pursuing

-Aligning to company business strategies and objectives

-Turning a “no” into a “yes”

-Prototyping the idea in stages

Start Within is the essential guide for anyone who wants to innovate within their company, develop their ideas, take ownership of their work, and find real purpose in their work.