Smarter Together

“What Smarter Together proves is just how valuable sharing data can be when the terms of the exchange are clear, and the entire community’s best interests are placed front and center. We need to use technology like Community Intelligence to make our world a better place, and Rob, as well as his company, Coupa, shows just how we can do so.”

—GEOFFREY MOORE, Author of Crossing the Chasm

“Most books about the future are largely speculative. Rob Bernshteyn prefers to ask, ‘What does the data say?’ In a lucid, empirical account of how digital connection is changing the ground rules for business success, he explores the power of community in the digital era to make all of us smarter together on an industrial scale.”

—PHIL WAINEWRIGHT, Co-Founder, Diginomica

“The impact digital transformation has had over the past decade can’t be overstated; from redefining the way we travel, communicate, and do business, to drastically improving our ability to solve complex problems, data and digital are reshaping our world. In Smarter Together, Rob Bernshteyn anticipates the next evolution of this trend, where data from communities of users can provide collective intelligence, insights, and collaboration at a scale that’s unprecedented. Digitally unlocking the long-standing power of communities has the potential to help solve some of the most long-standing and complex challenges we face in business and society today.”

—MICKEY NORTH RIZZA, VP, Enterprise Applications and Digital Commerce Research, IDC

“At its core, business is a team sport. No one can win at business alone. It’s important to keep that in mind as we face new challenges and disruptions in the marketplace. In Smarter Together, Rob Bernshteyn makes a fantastic case for how new technologies are helping individuals, companies, and even entire industries work together as a genuine community, for everyone’s benefit. Building thriving communities around our organizations is the only way we can keep them healthy and growing for the long term. The community revolution that Rob describes and advocates for in Smarter Together is nothing short of a home run.”

—JASON E. PEARL, Senior Vice President, Partnerships and Business Development, San Francisco Giants

“Rob and I share a deep belief, that ‘none of us is as smart as all of us.’ A diverse, transparent community that inspires one another is the modern foundation of building a successful business. In Smarter Together, Rob brilliantly showcases how Community Intelligence can revolutionize every industry and bring benefits to every individual looking to make a meaningful impact.”

—JOHN FOLEY, Founder and CEO, Peloton

“In the past two decades, the most powerful consumer companies building the best products and business models have leveraged Community Intelligence in new ways to deliver tremendous value to users, to partners, and to investors. Google Search and Amazon Ratings are two examples that have morphed into trillion dollar companies by leveraging user data, implied or contributed, in creative ways, as have many others. These companies have taken on incumbents and seem to have a ‘secret weapon’ that incumbents do not have. That secret weapon can usually be mapped back to Community Intelligence. In the near future, most enterprise companies will either adopt this weapon or be destroyed by new entrants to their fields who do. Rob Bernshteyn’s book is a great analysis of this weapon and a practical guide to how to use it in the business, rather than consumer, market. Your current or future competitor is reading it and applying it to your industry. Ignore it at your own peril.”

–NOAM BARDIN, CEO, Waze

“Big data is no longer enough. The new battleground for business is agility and automation. Right now, there’s a major shift happening—business applications are trying to solve more impactful challenges and it turns out those problems are incredibly difficult. Rob Bernshteyn, in Smarter Together, correctly calls out the need for innovative ways to use data to benefit not just a few savvy superusers, but everyone who touches and contributes to data sets. The idea of harnessing community data to offer greater intelligence, insight, and cooperative capabilities is a smart one, and something that many businesses should consider for themselves.”

–MATTHEW BAIRD, Co-Founder and CTO, AtScale

“Smarter Together explores the benefits that business software promoting Community Intelligence is able to provide, including a worldwide collection of digital information that allows for increased agility for individual businesses, effective benchmarks for growth, and actionable insights into specific business practices. The combined experiences of individuals, once gathered into one shared collective, will give humanity an edge over machines in this rapidly evolving technological world. This is how humans will continue to thrive: together.”

—CARLOS MOREIRA, Founder and CEO, WISekey, Co-Author of The transHuman Code

“In my entire career, I’ve never met a more innovative, creative, and integrous thought leader than Rob. This book brings his iconic teachings to life, so the reader emerges being able to live up to their happiest and highest potential.”

—SUZE ORMAN, The World’s Personal Finance Expert

“What if software could share the brilliance of human endeavors, not automate us into oblivion? Smarter Together is a pioneering book about the power of human intelligence when we work together. A critical read for business leaders, and for the next generation as they grow their careers.”

—GORDON RITTER, Emergence Capital

“Succinct and timely, Rob Bernshteyn’s book Smarter Together underscores the need for collaborative thinking, evidence-based choices, and the right interplay between efficiency and respect for individuals. In a word, he’s talking about balance, and why the best businesses know how to find it. A valuable read for seasoned decision-makers and first-time entrepreneurs alike.”

–JAMES J. WARD, Privacy Lawyer and Data Strategist, Co-Author of Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships

- National trade marketing and sales campaign

- Advanced distribution of digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

- Online marketing campaign including targeted advertising and trade advertising

- Large scale book seeding campaign with Goodreads