Mission Metamorphosis

“A perfect title at the perfect time for the perfect account of selfless- ness, rescue, and humanity. We all should take a page from Mission Metamorphosis and effect change, positively, tangibly, and personally.”

–MAJOR GENERAL (RET.) JAMES. A. “SPIDER” MARKS

“Mission Metamorphosis tells the story of American Humane’s radical rescue from the peril of insolvency, and the hard work that went into re-establishing the historic organization as a leader in the humane space. Today, the organization continues to deliver on its mission and improve the lives of animals around the world. ‘First to serve’ could be renamed ‘Always and forever serve!’”

–MARTY BECKER, DVM

“Mission Metamorphosis is a no-nonsense, practical guide on managing a nonprofit so that it achieves its mission, gets things done, and avoids wasting money on excessive administrative costs.”

–TEMPLE GRANDIN, PhD

“At a time when species on every continent are in danger, American Humane is delivering on its mission to improve the lives of animals. Mission Metamorphosis shows how the 143-year-old nonprofit operates with maximum efficiency to help animals in need. A must-read for all business leaders concerned about animal welfare.”

–WOLFGANG KIESSLING, founder and president of Loro Parque

“For success, it is essential that all operations within an organization be laser-focused on mission. Mission Metamorphosis is a masterclass on how to fine-tune a nonprofit organization and for-profit company to maximize efficiency and deliver real change to constituencies.”

–JEAN SHAFIROFF, philanthropist and author of Successful Philanthropy: How to Make a Life By What You Give

“Mission Metamorphosis brings to life the incredible work of American Humane and its outstanding leader—which I have been privileged to participate in and observe firsthand.”

–ALEX DONNER, philanthropist and entertainer

“Robin’s turnaround of American Humane has been a tour de force, and saved the lives literally of millions of animals around the world. Mission Metamorphosis is a strategic and sweeping account of how she did it, and serves as a captivating example for other nonprofit leaders of what authentic and visionary leadership brings to an organization. Like Robin herself, Mission Metamorphosis is down-to-earth, dynamic, inspiring, and looks you straight in the eye. Share this with your leader- ship team and watch the transformation unfold!”

–MARK CUSHING, founding partner and CEO of Animal Policy Group

“Mission Metamorphosis is a great read for many reasons. Robin Ganzert is a fascinating storyteller as she recounts American Humane’s rich his- tory of disaster missions and animal rescue efforts. She’s also a brilliant CEO who knows that a brand’s mission can only be a success if it’s built upon a sound foundation of essential business strategies. This book is a how-to guide for nonprofit leaders interested in transformational leadership. It will help empower them to effect positive change in the world, whether leading a nationwide organization or looking to make an impact in their local community. Thank you, Robin, for giving us tools for building a more compassionate world!”

–BARBARA NIVEN, actress and animal and human rights advocate

“For 143 years, American Humane has been first to serve animals, whenever and wherever they are in need. Mission Metamorphosis tells how the organization continued to deliver on its mission in the wake of the 2008 recession. A powerful story of rebirth!”

—DANIELLE FISHEL, actress

National trade marketing and sales campaign

National broadcast and print publicity campaign

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, trade advertising, and advance giveaways

Watch for author and book updates at robinganzert.com.