Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers
by Raja Rajamannar
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Pub Date Feb 09 2021 | Archive Date Jul 01 2021
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Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, readers will:
- Understand the evolution of marketing and how to be at the forefront of future change.
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
- Achieve breakthroughs in innovative thinking to compete in modern business.
- Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Available Editions
EDITION | Other Format |
ISBN | 9781400223954 |
PRICE | $27.99 (USD) |
PAGES | 240 |
Featured Reviews
Quantum marketing is shown as the Fifth Paradigm in marketing after the best product - rational/logic, branding - emotion, internet, social media/digital waves of marketing. As CMOs lose power at the management helm, this book answers few questions.
How is Marketing about to change? What new technologies are causing it? How has it changed through the senses for captivating customers. How can marketers of the future be ready before the industry.
You can sense the danger that advertising is in with audience moving to ad-free platforms or blocking them. This makes a marketer's job even harder.
Auditory branding was mind blowing. A while ago there was a book about it, Visual positioning system which was shown at a Google event will make the world yours filled with information of all places important to you.
Leveraging technology to inform marketing strategies are big currently and I wanted to learn more. Enter Quantum Marketing. The book provided historical information and strategies for how to take your marketing campaigns to the next level. What I thought I knew about marketing was blown out the water. A very informative read and would recommend.
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar is a thought-provoking and informative book on the future of marketing. As Chief Marketing Officer of Mastercard, Rajamannar has a wealth of experience and insights into the evolving marketing landscape. In this book, he shares his ideas on what he calls the Fifth Paradigm, which is a revolution in marketing rather than an evolution.
The book outlines the four stages of marketing evolution that have led up to the Fifth Paradigm and explains how technology has been the driving force behind each stage. Rajamannar makes a compelling case for why the Fifth Paradigm will require a complete re-imagination of how marketing is done, including the very notion of a brand itself.
One of the key takeaways from Quantum Marketing is that businesses must focus on understanding and catering to the needs and preferences of the new generation of consumers, who are tech-savvy, socially conscious, and demand authenticity from brands. Rajamannar emphasizes the importance of using data and technology to create personalized and meaningful experiences for consumers, rather than bombarding them with irrelevant ads and messages.
The book also covers a wide range of topics, from the role of artificial intelligence and augmented reality in marketing to the ethical implications of data collection and privacy. Throughout the book, Rajamannar provides real-life examples of companies that are successfully navigating the Fifth Paradigm, as well as cautionary tales of those who are struggling to adapt.
Overall, Quantum Marketing is an engaging and insightful read that is essential for any business leader or marketer who wants to stay ahead of the curve in the rapidly changing world of marketing. Rajamannar's clear and concise writing style, coupled with his deep knowledge and expertise, make this book a must-read for anyone interested in the future of marketing.
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