Becoming an Event Planner

A revealing guide to a career as an event planner written by W Magazine executive editor Armand Limnander and based on the real-life experiences of powerhouse event planner Bronson van Wyck—necessary reading for anyone considering a path to this profession.

Becoming an Event Planner takes you behind the scenes to find out what it’s really like, and what it really takes, to become an event planner. Behind every great event is a visionary planner, and Bronson van Wyck, founder of the award-winning event firm Van Wyck & Van Wyck, treats his events as works of art. He has masterminded celebrations for Dior, Condé Nast, Rolex, Gwyneth Paltrow, Beyoncé, and the Obamas. W Magazine executive editor Armand Limnander shadows van Wyck as he and his team produce a marquee event: a gala for the New York arts organization Creative Time. Using design, food, and entertaining, van Wyck transports his guests to carefully conceived, often fantastical temporary spaces. He reveals how the best event planners are aesthetic gurus, skilled social connectors, talented collaboration artists, and, most important of all, makers of memories. Discover van Wyck’s path to prominence as you gain wisdom and insight from an event planner operating at the highest level.