The Art of Selling Your Business
Winning Strategies & Secret Hacks for Exiting on Top
by John Warrillow
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Pub Date Jan 12 2021 | Archive Date Feb 03 2021
Greenleaf Book Group | An Inc. Original
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Description
Freedom.
It’s the ability to do whatever you want, whenever you want. It’s the ultimate reward of selling your business. But selling a company can be confusing and one wrong step can easily cost you six or seven figures.
In The Art Of Selling Your Business, John Warrillow lays out a simple formula for attracting multiple acquirers and punching well above your weight in a negotiation to sell your company.
The book is based on interviews Warrillow has conducted for his podcast, Built to Sell Radio. Each week, Warrillow speaks to a founder who has recently sold their company. Warrillow analyzed hundreds of hours of tape — possibly the world’s most extensive collection of first-hand conversations with the sellers of privately held businesses — and summarized the smartest strategies and secret hacks of the most successful founders who've sold their businesses.
John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world’s 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company.
Advance Praise
“Built to Sell was one of the most influential books in my entrepreneurial journey, helping shift the way I run my business and creating real long-term value. I wish I had the tools John has delivered in The Art of Selling Your Business when I sold my last company. This is the textbook that every entrepreneur needs to read if they are looking to exit.”
—Arik Levy, Founder, Sold LuxerOne to ASSA ABLOY
“When it comes to selling your business, you have one chance to get it right, and you better make it count. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top helps you win the day with little-known secrets and proven strategies. A must-read for every business owner.”
—Jeffrey Feldberg, Co-Founder, Sold Embanet for 13 times EBITDA
“Selling your business is not a simple matter. The uninitiated think it’s just a matter of sales and profit, and they are ignorant of or minimize the hundreds of little (and big!) things, any of which could sabotage everything. The Art of Selling Your Business arms you with the proven strategies, tactics, and mindset you’ll need to maximize your chances of a mega outcome.”
—Jay Steinfeld, Founder, Sold Blinds.com to The Home Depot
“This book immediately races to the top of my recommended must-reads for every entrepreneur. You’ll have to buy multiple copies though, because your first one will quickly become dog-eared, highlighted, full of notes in margins . . . it’s THAT good!"
—Sherry Deutschmann, Founder, Sold LetterLogic for more than 7 times EBITDA
“If selling our business was like climbing Mount Everest, then The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is like the ultimate sherpa to get you to the top.”
—Damien James, Founder, SOLD DIMPLE FOR $13.4 MILLION
“Jam-packed with negotiation secrets. Should be required reading for anyone considering selling their business.”
—Dan Martell, Founder, THREE SUCCESSFUL EXITS
“In The Art of Selling Your Business, John shares incisive, practical advice on how to best develop companies for this high-value mile- stone. A compelling read!”
—Aurangzeb Khan, Founder, SOLD ALTIA SYSTEMS TO JABRA GN FOR $125 MILLION
“During a negotiation to monetize all that work you’ve done to build your business, you can lose years of equity value in minutes if you are not prepared. The Art of Selling Your Business is a must-read (and apply) now to ensure full value for your business.”
—Michael Houlihan, Co-Founder and NYT best-selling author, The Barefoot Spirit, SOLD BAREFOOT WINES TO EJ GALLO
Marketing Plan
National trade marketing and sales campaign Targeted influencer and podcast media campaign Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media Online marketing campaign including targeted advertising, trade advertising, and advance giveaways
Available Editions
| EDITION | Other Format |
| ISBN | 9781733478151 |
| PRICE | $24.95 (USD) |
