Gen Z

From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society.

Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. 

With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society. Luttrell’s research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations. Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women.

Karen McGrath is a professor, author, scholar, and superhero wannabe who pursues tasks with verve, “pows,” and “bams” without a cape. She has co-authored two books, The Millennial Mindset: Unraveling Fact from Fiction (2015) and Brew Your Business: The Ultimate Craft BeerPlaybook (2017); published analyses of marginalized groups in pop culture, including Archie Comics, Marvel Comics, and The Big Bang Theory; and, her latest publication, “Leveraging Esports in Higher Education” in Ryan Rogers’ (Ed.) Understanding Esports: An Introduction to the Global Phenomenon (2019) demonstrates her interest in keeping up with higher education and generational trends. She sees much potential in Generation Z and hopes they continue to don their own capes to make a difference in a currently chaotic world.

This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and so forth will all be corrected by the time the book is published several months from now. Photos and diagrams, which may be included in the finished book, may not be included in this format. Uncorrected proofs are primarily useful so that you, the reader, might know months before actual publication what the author and publisher are offering. If you plan to quote the text in your review, you must check it with the publicist or against the final version. Please contact reviews@rowman.com with any questions. Thank you!