Joe Girard's 13 Essential Rules of Selling

The World’s Greatest Salesman Reveals the Techniques of his Astounding Success.

Joe Girard’s 13 Essential Rules of Selling:

How to Be a Top Achiever and Lead a Great Life

Joe Girard with Tony Gibbs

With four bestselling books, with over 8 million readers, Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life shows you how you and your sales team can make your professional and personal life more fulfilling, more rewarding, and more profitable. Girard insists “By building on basic principles of trust and hard work, anyone can do what I did.”

Joe Girard is officially recognized by the Guinness Book of World Records as the “World’s Greatest Salesman.” He made his mark in the auto business selling more retail vehicles than anyone ever has for 12 consecutive years! In one year he sold 1,425 cars and a career total of 13,001. These are records that have never been broken! He is the only salesperson ever inducted into the Automotive Hall of Fame.

In this his newest book, Girard tells you exactly what it takes to become the very best at whatever you do. What separates this book from other similar ones is, in a word . . . credibility. He shows you how he powered his way through life conquering adversity as a youth and, with little education, overcame rejection and failure to become the most triumphant sales success phenomenon of all time.

Through diligent study and research he was able to pinpoint 13 essential rules that would become the guiding principles of everything he did in life, as well as at work! Most people fail in life not because they don’t understand a process or how to perform a task. They fail because they overlook or fall short of the mark in doing the basics. Without even realizing out, many a would-be success story is doomed to fail right from the start.

Looking for a book about a secret success formula? Read no further. You’re in the wrong place! As Joes Girard says, “The elevator to success is out of order! You’ll have to use the stairs, one step at a time, just like I did.”

Besides being the world’s greatest salesman, Joe Girard is a motivational speaker and bestselling author of How to Sell Anything to Anybody, How to Sell Yourself, How to Close Every Sale and Mastering Your Way to the Top.