Some Stories
Lessons from the Edge of Business and Sport
by Yvon Chouinard
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Pub Date Apr 23 2019 | Archive Date Oct 15 2021
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Description
For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies.
In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life.
Some Stories is an eclectic portrait of a unique life lived well.
Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.
Advance Praise
“Some Stories is an inspiring retrospective on Yvon Chouinard’s extraordinary life. Be forewarned, however: This book might make you think twice about what you’re doing with your own life. Yvon is exalted as a businessman, adventurer, and environmental activist. But what I admire most is his penchant for bucking the herd. If the Swedes awarded a Nobel Prize for being an iconoclast, Chouinard would win it hands down.” —Jon Krakauer
“Yvon Chouinard’s life of mountaineering, surfing and angling awakened his responsibility to the natural world, a profound duty he has accepted with exemplary commitment. His success in business has served not only his fight on behalf of the earth but his commitment to fairness down to the lives of people who supply his company’s materials, and the health of lands where they are produced. I know of no better example than Chouinard of what entrepreneurial Americans do best combined with our original, charitable and democratic impulses—themselves as endangered as the planet itself. Chouinard’s book displays his excellent, idiosyncratic writing—direct and unbeholden to customary or unexamined thinking. Free of sermonizing, it is the best possible result of a life of thoughtful action.” —Thomas McGuane
“I’ve climbed mountains with Yvon; trekked to Lo Montane; backcountry skied; kayaked through the Russian wilderness; bushwhacked in Patagonia; fished for salmon, permit, bones, trout; shot upland birds; consumed lots of great food and wine. In his company I’ve often been terrified but always entertained and never bored. In my long, lucky life I count our friendship as an enduring blessing.” —Tom Brokaw
Available Editions
| EDITION | Other Format |
| ISBN | 9781938340826 |
| PRICE | $45.00 (USD) |
| PAGES | 464 |
