If

If you’re one of the more than 120 Million people who watched the YouTube video of “Exploding Mentos and Diet Coke,” then you’re a part of a viral video success – and you can recreate the phenomenon with easy-to-follow steps that can help you reach the same incredible level of visibility.

The authors, also known as “EepyBird,” are globally recognized as the duo who created the “Exploding Mentos and Diet Coke” videos that went viral – literally overnight. Their fascination with the overwhelming response to their video and the equation “Great Content + Key Influencers = Viral Video” pushed them to distill the key factors that get consumers to share your brand videos with each other.

What are the key essentials of a viral video? How do you get it to key influencers who will share it far and wide? How do you get people to click that Play button? What are the applications not just for businesses, but for brands and organizations of all stripes and sizes? How do great viral videos create communities?

For Kickstarters who need compelling short films for funding; for brand teams wondering how to shoot the next YouTube sensation; for anyone who ever watched a clip of a monkey riding a dog (!), for anyone who dreamed of having their YouTube short be the next Old Spice Guy – this entertaining read explains it all.

Stephen Voltz and Fritz Grobe of EepyBird--best known as "the Coke and Mentos guys"--created one of the most infamous viral videos of all time, "The Extreme Diet Coke and Mentos Experiments." In 2006, Voltz and Grobe created EepyBird, LLC, a viral video studio offering “Entertainment for the Curious Mind,”, and have been creating award-winning viral videos ever since. Their videos have received multiple millions of views and millions of dollars in value for our sponsors. They have presented at the Online Media, Marketing, and Advertising Conference; Columbia University Business School; the Art Center Design Conference; IDEO in Palo Alto; the Producers Guild of America; and the WebTrends Conference.