The Infinite Staircase

“Geoffrey Moore has crossed the chasm from marketing to metaphysics. The result is breathtaking.”
—Guy Kawasaki

“For many years I’ve had the benefit of sage advice from Geoffrey Moore, one of the world’s most influential business strategists. In this profound, remarkable work he explores the meaning of human existence and opens our minds to a new paradigm for understanding our place in the universe and a set of strategies for living an ethical life.”
—Marc Benioff, chair and CEO of Salesforce

“At IDEO we apply design thinking to our client’s toughest challenges. In The Infinite Staircase, Geoffrey Moore has used his own design thinking skills to take on the challenge of embracing a science-based understanding of how life emerged on Earth and finding within it the foundations for leading an ethical life. It is a tour de force in its own right and a book for our times.”
—Tim Brown, chair of IDEO and author of Change by Design

“Who are we? The answer to this question, the central question of the humanities, has prompted many different answers. None of the better-known answers to that question, as Geoffrey demonstrates, are wrong; each is merely incomplete, a piece of the puzzle . . . This is a daring book, to be sure—a dare that Geoffrey has answered with his trademark concision and clarity. And like all daring acts, it produces a thrill—one for which I always will be grateful.”
—Harry Beckwith, New York Times bestselling author of Selling the Invisible

“Geoffrey Moore’s The Infinite Staircase is an elegant exploration of grand questions that will change how you see the world. To the mix of physics, business, and history found in Loonshots, Moore has added biology, chemistry, linguistics, and ethics—a spectacular combination.”

—Safi Bahcall, international bestselling author of Loonshots